Is Email Marketing Effective? Three Examples That Prove It Is

Email Marketing

Orig. Post December 19, 2014 by Dan Shewan, Search Engine Journal | Re-Post December 29, 2014 Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than

Why Social Media is Content Marketing

Social Media Marketing

Orig. Post December 22, 2014 by Sara-Ruth Wolkiewicz, Get Response | Re-Post December 29, 2014 Or is it? Last week we talked about how you can implement content marketing in a B2B and a B2C environment. But what do you do with all those content marketing campaigns? Do they magically gain you sure customers? They don’t. You need to flip your content marketing coin and

4 Unforgettable Tips for Email Marketing Success

email marketing

Orig. Post December 11, 2014 by Brian Schottenstein, Social Media Today | Re-Post December 17, 2014 Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment. With all of the startling statistics and cost efficiency of email marketing, businesses often times don’t put the necessary

Why Curation Matters to Content

content curation

Orig. Post December 10, 2014 by Christian Jorg, MarketingProfs | Re-Post December 17, 2014 Recently, the New York Times announced it was adding curated content to its homepage. “What we hope [curating third-party content] will do is give readers a reason to come to our homepage more often and stay there,” stated editor-at-large Marcus Mabry. Curating content is a progressive step for a traditional publisher

4 Attributes of Your Next Content Marketing Star

Skills

Orig. Post December 1, 2014 by Modern Marketing Blog | Re-Post December 3, 2014 Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. However, not just anyone can do content marketing – it takes someone who possesses a broad skillset to become a content marketing superstar. Here are 4 more important characteristics to

4 Reasons Why You Should Be Treating Your Emails Like a Blog

Typewriter

Orig. Post November 21, 2014 by Helen Nesterenko, biznology | Re-Post December 3, 2014 Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Their open rates are low, and their conversion rates are abysmal. They may even earn more unsubscribes than new