Stop Trying to Win the Content Marketing War with Volume

Stop Trying to Win the Content Marketing War with Volume

Orig. Post May 8, 2015 by Mike Moran, Biznology | Re-Post May 15, 2015 I’ve seen the self-satisfied look of the content marketer when discussing email marketing. So-called “inbound” marketing is deemed superior to “outbound” marketing techniques, such as email. We content marketers like to brag about how we attract attention rather than just pumping up the volume and sending more emails. And, to a