7 Crucial Tactics for Your Content Marketing Strategy

7 Crucial Tactics for Your Content Marketing Strategy

Orig Post www.business2community.com | Re-Post So-Mark 9/29/2015 It doesn’t matter if you have been engaging in content marketing for years, or if you are just now adding content marketing to your overall strategy. Examining the specific tactics you are employing is something that you should be doing on a regular basis. After all, there are hundreds of actions that you can take that fall under the

“Refreshing to work with people that deliver.”

“Refreshing to work with people that deliver.”

The So-Mark team worked with me to create a vision and plan that would allow my company to establish an on-line presence and start the process of becoming a thought leader on social media platforms. This allowed me to focus my efforts on running my business… the So-Mark team helped me grow my email database, curated and blogged about relevant topics, posted to social media

6 Ways to Measure B2B Content Marketing Performance

6 Ways to Measure B2B Content Marketing Performance

Orig Post dnb.com | Re-Post So-Mark 9/14/15 You’ve no doubt reviewed one of the Content Marketing Institute’s research reports on Content Marketing Budgets, Benchmarks and Trends. As a B2B online marketing strategist, my focus is with its B2B Content Marketing Research report and one of the more important points I found lies within the organizational goals set for content marketing initiatives. Content marketing clients want to

4 Emerging Influencer Marketing Trends

4 Emerging Influencer Marketing Trends

Org Post tech.co | Re-Post So- Mark 9/8/15 Influencer marketing has become an essential part of any digital marketing strategy. Bloggers have catapulted over the last decade from obscurity to near-celebrity status, using agents in many cases to broker sponsorship deals that can reach tens of thousands of dollars for a single Instagram post. As a result of these hefty price tags, brands have begun to

The Anatomy of a Successful Fundraising Email

The Anatomy of a Successful Fundraising Email

Orig Post business2community.com |  Re-Post So-Mark 9/8/15 The trouble is, while email is a powerful communication channel it’s also very crowded and transient. Just as quickly as a donor might arrive at your donation page, they could lose interest or delete the message. Nonprofits must craft smart, engaging emails that their supporters open, read, and act on. In this post, we’ll walk through the mechanics and anatomy of

5 Components of a Successful Demand Generation Strategy

5 Components of a Successful Demand Generation Strategy

Orig Post business2community.com | Re-Post So-Mark 9/8/15 Smart marketers take a strategic approach to demand generation. Sales may be about getting your leads to choose you over your competition, but demand generation can reposition your product or service to be the only solution to their problem, eliminating the competition pretty quickly. If your goal is to increase pipeline and revenue, focus on your demand generation and