Great article on the Social Media Examiner blog. Sometimes you just need some nuts and bolts instructions on how to get results. This article nails that. If you haven’t done so already, subscribe to the Social Media Examiner blog. It is an industry leading resource we use at So-Mark almost every day to stay on top of things. Hey, it wouldn’t be a bad idea
How Not To Design Your Emails

I’m beginning to believe there are no real authorities on this subject. There are some guidelines, best practices and good ideas. There are also articles from industry leaders telling you it’s OK to break all the rules. (Really more like suggestions) So I looked for an article I thought was pretty close to how we do it at So-Mark. But, even this article is a
11 Content Creation Tools To Jumpstart Every Small Business’s Marketing Ideas

As a sales guy for over 25 years I always heard, “nothing happens until somebody sells something”. I disagree. Lately, we’ve been spending some time around So-Mark talking about who we are. Who do we want to be? What do we do? Why do we do it? And we figured something out in the process. We buy more than we sell. Our power comes from