A core principle of marketing is to stay in front of potential customers. Avenues that create regular touch points may seem difficult to find. Print ads only work if your audience members receive that particular piece of mail, magazine or newspaper. Cold calling campaigns died years ago. And digital campaigns require knowledge of tools, tactics and best practices. But, an effective and ubiquitous platform to
The key to getting a strong start when launching a new business is to maximize the return for all of your efforts. At this point in the game, most can translate every minute into a dollar amount. And that dollar amount is the bottom line. If you are launching a new business, knowing that trial and error will always exist in a rarely static marketing
Target audiences can be fickle. An email campaign drives inbound calls to the sales rep all week long one week, and then the next week: crickets. We know we are sending to recipients that need our services and products, but some messaging just doesn’t speak to their needs. Even how you present a call to action can create different responses out of your reader.