Spring is a great time to clean out your closets and clean up your small business marketing strategy. The article below, written by Warren Knight, gives you some of the top ways to market your business cost-effectively in 2018. Please check it out and let us know if we can help.

Source: business2community.com | Re-Post So-Mark 4/26/2018 –

There comes a time for every business where they need to reassess their marketing spend, and look at ways to save money.

Standing out from the crowd, and generating more success than your competitors doesn’t have to break the bank. There are hundreds of ways you can cost-effectively market your business but I want to share with you my top seven.

1. Infographics

Infographics are a great way to showcase important, trending content in a very visual and engaging way. They are a powerful tool when it comes to marketing your business, especially if your infographic is created correctly.

To help you create an infographic, use Visme – it is a professional image-creation tool and is completely free of charge. An alternative of mine would be Canva, especially if you already know how to use this platform.

Top Tip: Always add a watermark to your infographic so that when it is shared online, people know it was you who created the infographic.

2. Actively Engage On Social Media

Your audience is using Social Media as a way of engaging with businesses, and find new products/services to get behind.

Use the likes of HootSuite to schedule content to save you time, and Feedly to help source great, relevant content for your audience.

Top Tip: Find out where your target audience is most likely to hang out and focus your efforts there. Try not to spread yourself too thin across multiple platforms and just focus on the networks that drive engagement.

Read the full article…

Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping small businesses leverage the marketing tools and strategies that large businesses typically use. His focus is simple. “Help Small Businesses Grow!”

7 Powerful Ways To Market Your Business