7 Powerful Ways To Market Your Business

7 Powerful Ways To Market Your Business

Spring is a great time to clean out your closets and clean up your small business marketing strategy. The article below, written by Warren Knight, gives you some of the top ways to market your business cost-effectively in 2018. Please check it out and let us know if we can help. Source: business2community.com | Re-Post So-Mark 4/26/2018 – There comes a time for every business

Watch Your Domain and IP Address Reputation

Watch Your Domain and IP Address Reputation

This topic is a big deal. It’s bigger than most people realize. And it’s especially big if you’re a small business doing your own marketing and you’re using email as part of that strategy. I see a lot of companies putting out emails, and they have no idea what the term “deliverability” means. So the bottom line is this: your email marketing is worthless if

You May Be Harming Your Reputation and Not Know It

You May Be Harming Your Reputation and Not Know It

It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is another reputation you should be very concerned about as well. Your Internet domain and your IP address also have reputations of their

Improving Your Reputation And How It Impacts Your Email Marketing

Improving Your Reputation And How It Impacts Your Email Marketing

Do you know if your emails are getting through to your clients’ and prospects’ inboxes? This is something you definitely need to understand. Many small business owners and leaders just don’t realize how important their digital reputation is. If you don’t understand email marketing best practices, you could be damaging your domain and IP address reputation on the Internet. Why should you care? Because all

This Is The Marketing Difference Maker

This Is The Marketing Difference Maker

So let’s set the table. Before I attempt to make a case for grinding out emails, blogs, and social media posts, let’s consider a couple of key data points. There are over 2 billion social media users in the world today. Approximately two-thirds of all Americans say they get at least some portion of their news from social media feeds like Facebook and Twitter. (Pew

“Allowed us to significantly grow our followers and get our message out.”

“Allowed us to significantly grow our followers and get our message out.”

As a newer company, it was imperative we start getting our brand and messaging in front of our target audience. We knew social media was critical to this awareness but didn’t know where to start or how to execute. Enter So-Mark. The team took the time to understand our mission, our goals, our audience and our leadership team’s vision to help craft our LinkedIn, Facebook

Think Small And Watch Your Business Grow

Think Small And Watch Your Business Grow

“Think small.” Now there’s a phrase you don’t hear very often. Think back through your life and ask yourself, “how many times have I been told to think small?” I’m guessing never. Parents, teachers, coaches always taught you to think big right? They told you to go for it, reach for the stars, and build your empire. But when it comes to marketing for your

Standing Out In The Crowd

Standing Out In The Crowd

There are a lot of people in this country. There is also a heck of a lot of small businesses. According to the U.S. Census Bureau, there are over 323 million people in the country and over 27 million small businesses. That means there’s approximately one small business for every 12 people in this country. Wow, no wonder we are bombarded with so many small