You never get a 2nd chance to make a 2nd impression. That’s the title of my upcoming book. Online marketing is all about credibility. When people think about doing business with you, they already have a 1st impression. But before they do business with you, they will go online and check out your website, blog, and social media presence. That 2nd impression can make or break your potential relationship. Content marketing is a fantastic way to build up a great 2nd impression. Check out this article from small business trends to learn more.
Jim Anthony – So-Mark Founder
Source: smallbiztrends.com | Re-Post So-Mark 9/14/2017 –
Want to become an authority in your industry? Content marketing can help you achieve just that.
But you can’t expect to just write up a blog post or two and suddenly become a trusted influencer. It takes time and a carefully planned strategy in order to really build up authority.
Zac Johnson, CEO of MoneyReign, Inc. and blogger behind ZacJohnson.com has more than 10 years of experience using content marketing to become an authority. In fact, he’ll be speaking on the subject at the upcoming Influencer Marketing Days event in New York City on September 25.
Using Content Marketing to Become an Authority
Johnson recently shared some insights on building authority with content marketing in an interview with Small Business Trends. Here are some top tips on using content marketing to become an authority.
Be Specific with Your Niche
If you want to be an authority in your industry, you need to first determine a specific area where you want to have influence. Building authority across an entire industry can be a much more complicated and lengthy process. But if you start small, you can increase your chances of making a real impact in one specific area.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping small businesses leverage the marketing tools and strategies that large businesses typically use. His focus is simple. “Help Small Businesses Grow!”