I’ve expressed in a past article that one out of five emails never makes it to the inbox. So the question is, what do we do about this? There are many things you can do so I’ve decided to focus
Improve Your Email Marketing Deliverability
How To Avoid Spam Traps
The cards are stacked against you. So let’s start there. You need to understand that the digital world doesn’t want your email. The moment you hit “send” the digital police are monitoring IP addresses to make sure they lock up
Understanding Your Email Sender Reputation
So here’s the deal. Your emails may not even be getting to the junk folder! If they get to a junk or spam folder, they would at least be marked as “delivered” in your marketing platform. If you’re not careful,
Watch Your Domain and IP Address Reputation
This topic is a big deal. It’s bigger than most people realize. And it’s especially big if you’re a small business doing your own marketing and you’re using email as part of that strategy. I see a lot of companies
You May Be Harming Your Reputation and Not Know It
It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand.
Improving Your Reputation And How It Impacts Your Email Marketing
Do you know if your emails are getting through to your clients’ and prospects’ inboxes? This is something you definitely need to understand. Many small business owners and leaders just don’t realize how important their digital reputation is. If you
This Is The Marketing Difference Maker
So let’s set the table. Before I attempt to make a case for grinding out emails, blogs, and social media posts, let’s consider a couple of key data points. There are over 2 billion social media users in the world
Think Small And Watch Your Business Grow
“Think small.” Now there’s a phrase you don’t hear very often. Think back through your life and ask yourself, “how many times have I been told to think small?” I’m guessing never. Parents, teachers, coaches always taught you to think
Standing Out In The Crowd
There are a lot of people in this country. There is also a heck of a lot of small businesses. According to the U.S. Census Bureau, there are over 323 million people in the country and over 27 million small
Help Your Small Business Grow With These Marketing Trends In 2018
Keeping up with the latest marketing trends is one thing. Adapting them to fit into your business is another thing. Here are three hot content marketing trends from business2community.com to keep top-of-mind as you build your marketing plan for 2018.