Paid ads on the web are becoming less effective. Ad blockers are becoming the norm. And we’re not just talking about the desktop. Mobile devices have blocker apps now as well. So how do brands get their message out? The
Here’s the main lesson. It’s super easy to lose your audience within seconds. Think before you post! This article from MarketingProfs shares 9 ideas that will help you make sure your content is engaging to your audience. I know you
You never get a 2nd chance to make a 2nd impression. That’s the title of my upcoming book. Online marketing is all about credibility. When people think about doing business with you, they already have a 1st impression. But before
There is just too much stuff to sift through to find what you want. That’s the problem. You are receiving too much information. It’s coming at you through email, social media, texts, phone calls, news sources, TV, radio, magazines, newspapers.
If you’re not leveraging social media, you are missing the boat. Even if you believe your prospect base doesn’t use social media much, there is still significant business value in maintaining a presence on the main social sites. People talk.
Here’s your Friday movie quote from “Liar Liar.” Kid: “My teacher tells me real beauty is on the inside.” Jim Carrey: “That’s just something ugly people say.” Well… hold up there Mr. Carrey. There may actually be some truth to
Often as marketers for small and non-for-profit businesses, we hear “social media is for the kids,” “decision makers do not use social media,” or “that’s not my target audience.” However, with over 273 million users in the US alone –
Consumer expectations commonly drive organizational changes in any industry. In the 90’s consumers wanted details of products and services, so businesses responded with improved training for better-versed sales teams. They created websites to paint a more thorough picture. And as
There will always be the Big Dogs in any industry. And while big budgets may still dominate the traditional marketing channels, the shift in how consumers are responding to businesses and digesting their information has made it more about strategy
A standard is defined by Merriam-Webster (1) as: something established by authority, custom, or general consent as a model or example. The standard to incorporate social media into a marketing plan was solidified when it was discovered in 2015 that