Social Marketing for Small Businesses
Often as marketers for small and non-for-profit businesses, we hear “social media is for the kids,” “decision makers do not use social media,” or “that’s not my target audience.” However, with over 273 million users in the US alone –
Consumer expectations commonly drive organizational changes in any industry. In the 90’s consumers wanted details of products and services, so businesses responded with improved training for better-versed sales teams. They created websites to paint a more thorough picture. And as
There will always be the Big Dogs in any industry. And while big budgets may still dominate the traditional marketing channels, the shift in how consumers are responding to businesses and digesting their information has made it more about strategy
A standard is defined by Merriam-Webster (1) as: something established by authority, custom, or general consent as a model or example. The standard to incorporate social media into a marketing plan was solidified when it was discovered in 2015 that
When did we get so digital? Approximately 20 years ago, personal computers started becoming the status quo in middle-class homes around the country. But in the past decade, the accessibility to instant information and data has become a $53 billion
A core principle of marketing is to stay in front of potential customers. Avenues that create regular touch points may seem difficult to find. Print ads only work if your audience members receive that particular piece of mail, magazine or
The key to getting a strong start when launching a new business is to maximize the return for all of your efforts. At this point in the game, most can translate every minute into a dollar amount. And that dollar
Target audiences can be fickle. An email campaign drives inbound calls to the sales rep all week long one week, and then the next week: crickets. We know we are sending to recipients that need our services and products,
While 88% of B2B Marketers use Content Marketing in their organizations, it still seems like a majority are not sold on its success. Maybe it’s because the sales people do not see the social media likes and shares while the
Measuring Content Marketing probably seems as foreign to some as running a full marathon. A race, well, that probably seems much easier – here to there, not much concern for pacing, just have to get to the end with a