What We Do – A Deeper Dive (Video)
What our clients say
"Provided great dividends."
So-Mark has been a great resource bridging the gap for Sales Xceleration’s initial outreach to our client specific market with an on-going touch point. Their system is seamless and has provided great dividends.
"Incredible asset to my business... amazingly professional!"
So-Mark has been instrumental in getting my photography messages out to not only my current clients, but also to new potential clients. In this age of social media and the internet, it is important to keep your business in front of your target market on a consistent basis. I am extremely busy as a business owner who wears a lot of hats, so I now have So-Mark to take over the responsibility of targeting, developing and delivering my business messages and promotions for me. The staff at So-Mark is amazingly professional as they gently remind me to develop creative and informational marketing messages on a weekly basis and they seamlessly pull everything that I send to them together to create a visually appealing & dynamic message which allows me to speak to my market. If I am unavailable to provide content, they will provide it for me in a professional timely manner. I would not be able to stay on top of the marketing end of my business without them. They have been truly amazing to work with and are an incredible asset to my business. I would recommend them to every company who sees the beauty of keeping their business ‘in touch’ with the market! Don’t let you or your business go quietly into the night or die on the vine. Team up with So-Mark!
"Boosted our brand awareness to a level we've never seen..."
Imitation is the best form of flattery… Since partnering with So-Mark, we have received numerous compliments on our email campaigns. Individuals within our industry are inquiring who we use! They have helped boost our brand awareness to a level we have never seen before. Above and beyond the obvious, we are always pleased to work with the great team at So-Mark Consulting!
"So-Mark does the legwork... great to work with!"
Staying current with area developments and new technology relative to our industry is crucial to commercial real estate professionals. So-Mark Consulting helps us be consistent with our social media presence through email campaigns, Twitter, Facebook and LinkedIn. So-Mark does the legwork; sifting through hundreds of industry publications, and curating relevant content options for us based on our specifications. Their marketing team is flexible and open to our requests, great to work with! So-Mark’s analytic metrics have been vital, showing us who is interested and responding to our content. Partnering with So-Mark Consulting has given us a way to expand our role of ‘Trusted Advisors’ to our clients and peers, with a consistent social media presence above and beyond our own original postings. So glad to partner with them!
"Allowed us to significantly grow our followers and get our message out."
As a newer company, it was imperative we start getting our brand and messaging in front of our target audience. We knew social media was critical to this awareness but didn’t know where to start or how to execute. Enter So-Mark. The team took the time to understand our mission, our goals, our audience and our leadership team’s vision to help craft our LinkedIn, Facebook and Twitter strategy. World class curation with relevant information pointed at the right audience has allowed INTERNFUEL and ML Talent Strategies to significantly grow our followers and get our message out to the decision makers who could benefit from our services. As we grow, we look to expand our digital strategy and, with So-Mark’s help, know we will succeed. THANK YOU, So-Mark team!
"Our Return on Investment Has Been Immediate!"
As an early stage company with limited resources So-Mark Consulting has provided us the perfect platform to boost our social media presence and maintain share-of-mind with prospects and future customers. Increasing our relevancy and positioning Stratus Building Solutions as a knowledgeable industry resource has accelerated our sales growth and market position. Analytic campaign feedback provides us the ability to measure customer interest and adjust our campaigns as needed. We see tremendous potential impact as we build our presence and garner valuable market insights. Unlike many campaigns our return on investment has been immediate.
"Refreshing to work with people that deliver."
The So-Mark team worked with me to create a vision and plan that would allow my company to establish an on-line presence and start the process of becoming a thought leader on social media platforms. This allowed me to focus my efforts on running my business… the So-Mark team helped me grow my email database, curated and blogged about relevant topics, posted to social media and most importantly, generated sales leads. It’s refreshing to work with people who say what they are going to do and then deliver.
"Thanks for putting us on the map! Our website traffic has exploded!"
We are so thankful for your knowledge and execution. So-Mark has greatly helped us increase our territory. We are on the map! Our website traffic has exploded since we began our campaign! Before we began, we had absolutely no Twitter activity. Now our social presence and engagement is skyrocketing. In just a few months our legislative and educational activity has moved from one state to three with a fourth state in the works.
"Invaluable part of our digital marketing strategy... No problem finding investors for our projects."
So-Mark consulting has been an invaluable part of our digital marketing strategy. They function seamlessly like an extended member of our team. The consistent curation and distribution of high-value content have been an integral part of our efforts to keep our brand message in front of our audience. As a direct result of the So-Mark campaign, we have built up over time a captive audience of investors who pay attention to our projects. Our social media following has grown substantially and we are having no problem finding investors to fund our projects.
We Help Small Businesses Grow
You want to grow your business. We can help you achieve that quickly thought email marketing and social media. We go beyond most marketing services by identifying leads using analytics.
What will people find when they look for you online? Your prospects need to see you are actively on the web and social media to trust your ability to execute in today’s mobile or web-based world. We can help!
Why Do Many Small Businesses Fail?
They don’t leverage the data generated with new marketing technology to convert marketing campaigns into warm prospects! We do that for you by using analytics and lead scoring to show you who is most interested in your content. The people most interested in your content are also the people most likely to want to hear from you!
1. Drive Revenue
Get your message out/ see who is interested. Use lead scoring to find most interested prospects
2. Improve Sales Productivity
Warmer prospects, more leads shorter sales cycle.
3. Cutting-Edge Technology
Cloud-based platform to get your message out via email, blog and social media.
4. Knowledge / Expertise
We know the best practices for maximum marketing impact.
5. Content Curation
Decades of business experience to skillfully match your message to your audience.
6. We Manage For You
Bounces, Opt-outs, CAN-SPAM compliance, deliverability and online reputation
Monthly retainer carefully designed to fit the small business budget.
8. No Contracts
We don’t lock you into a time commitment. We can execute one month at a time.
Marketing Customized For Your Business
– Content Marketing Strategy
Sometimes figuring out what to communicate to the marketplace is a challenge. We’ll research your business, industry, competitors and combine that with Content Marketing best practices to help you develop a compelling message and strategy that will engage your audience.
– Social Publishing
Stay engaged with your customers and prospects. So-Mark will provide daily and weekly posting to Twitter, LinkedIn, Facebook, Google+ on your behalf! You can provide the content, or we can curate it for you! We know the best practices and ‘rules of thumb’ to get you the maximum impact from your social channels.
– Email Marketing
This isn’t your father’s email marketing! We will execute a campaign for you that includes, strategy development, design, content creation/curation, list management, customer/prospect segmentation, lead scoring, lead nurturing, landing pages, forms, and website analytics. We provide the marketing platform, and email design with links to your website/blog.)
– Lead Generation
Our Lead Scoring and Lead Nurturing capabilities, combined with website analytics that monitors buyer behaviors, will provide you with powerful intelligence on your prospects. We’ll show you not only who is interested in your business, but what content interests them the most.
– Let Us Grow Your Email Marketing List
We will leverage our social engagement opt-in process to identify names and email addresses to build your marketing database! Let us target the exact people you want to engage. We will then send great content while tracking buyer behaviors to generate new prospects for your business.
Pay Your So-Mark Invoice Online!