Why Small Businesses Should Write A Blog

Why Small Businesses Should Write A Blog

If you are still wondering whether you should bother with a blog, then I strongly suggest this article. There are many benefits to writing and maintaining a blog. Some of those benefits aren’t so obvious. Check out this article from Marketing Insider Group that talks about the importance for small businesses to write a blog. Please enjoy. Jim Anthony | So-Mark Founder Source: marketinginsidergroup.com |

9 Steps To Help Your Content Be More Engaging

9 Steps To Help Your Content Be More Engaging

Here’s the main lesson. It’s super easy to lose your audience within seconds. Think before you post! This article from MarketingProfs shares 9 ideas that will help you make sure your content is engaging to your audience. I know you will find this helpful! Jim Anthony | So-Mark Founder Source: marketingprofs.com | Re-Post So-Mark 10/4/2017 –  We are all after content that converts readers into

6 Content Marketing Strategies For Small Business

6 Content Marketing Strategies For Small Business

Here’s your Friday movie quote from “Liar Liar.” Kid: “My teacher tells me real beauty is on the inside.” Jim Carrey: “That’s just something ugly people say.” Well… hold up there Mr. Carrey. There may actually be some truth to this. We’ve been saying it from the beginning. You don’t need a big budget or team to market your small business effectively. You don’t even

Why Your Business Needs A Social Media Marketing Strategy

Why Your Business Needs A Social Media Marketing Strategy

Consumer expectations commonly drive organizational changes in any industry. In the 90’s consumers wanted details of products and services, so businesses responded with improved training for better-versed sales teams. They created websites to paint a more thorough picture. And as goods sold across more time zones, customers on the West Coast expected an East Coast company to accommodate their need for support the same as

Twitter Isn’t Just for Kids

Twitter Isn’t Just for Kids

A core principle of marketing is to stay in front of potential customers. Avenues that create regular touch points may seem difficult to find. Print ads only work if your audience members receive that particular piece of mail, magazine or newspaper. Cold calling campaigns died years ago. And digital campaigns require knowledge of tools, tactics and best practices. But, an effective and ubiquitous platform to

Tips and Advise For Nonprofits On Social Media

Tips and Advise For Nonprofits On Social Media

Starting a social media campaign can be intimidating, especially for a young and evolving non-for-profit, but it doesn’t have to be! Social Media, or content marketing, should be a natural extension of any organization’s outreach programs. Think of your social media channels as another way to communicate, interact, and guide those whom you are trying to engage with and introduce to your cause. Creating that

8 LinkedIn Marketing Tips For Small Businesses

8 LinkedIn Marketing Tips For Small Businesses

LinkedIn has quickly become the more mature older sibling to the other social media offerings today, becoming an interactive boardroom for business-minded people to share insights, discuss trends, and market their own brand. And for that reason, it has also become a business must have for content marketing and new client outreach. According to BeBusinessed.com, LinkedIn users earn organizations more homepage visits, feedback through conversational

4 Reasons Why Small Businesses Need Content Marketing

4 Reasons Why Small Businesses Need Content Marketing

Small business doesn’t mean limited business in our digital world. While the Internet might seem to some as second only to the universe itself in scope, there are proven ways to still reach out and touch your customer base in the vast expanses. Content marketing allows an organization to show off not only WHAT you are selling, but it’s reliability through customer experiences and industry