Email Marketing is still one of the most powerful tools to help get your message out. However, just slapping an email together and sending it out is not enough. You need to follow proper etiquette so that your email marketing is effective and helpful in achieving your business goals. Check out this article from Social Media Impact which discusses several tips to help you get the most out of your email marketing campaign. Please enjoy the article.
Jim Anthony | So-Mark Founder
Source: socialmediaimpact.com | Re-Post So-Mark 5/10/2018
Email marketing is a powerful tool for businesses big and small. According to Stay N-Touch, 92 percent of adults online use email, and 61 percent use it daily. It’s important — now more than ever — to follow the proper etiquette when creating and launching an email marketing campaign. When you make the right decisions for your company, you see the most return on your investment. Here are the top six things to consider when email marketing for small businesses:
Make Subscribing Easy
Building up a list is the most valuable step in email marketing. If you have no lead generation consumer contacts, you have no one to market to. Make subscribing to your email list simple. Post a visible subscription box at the top of your website, or create a pop-up that prompts a user to sign up for email marketing when they enter your site. If you make it too difficult for people to subscribe, you risk missing out on potential sales, customers, and upsell opportunities.
A simple but effective way to gain subscribers is to offer a discount or giveaway for anyone who signs up. Most of the time people don’t consider subscribing to an email list unless there is a tangible reward for doing it, so think of offering sales, discounts, or free gifts. Offering something in exchange for their email address can make a customer feel less used by the experience and more like they came out on the winning end of the deal.
Jim is a 30 year veteran of Fortune 500 sales and marketing with companies such as Oracle, Dell, and EMC, as well as Hilton and Omni hotels. His passion lies in helping small businesses leverage the marketing tools and strategies that large businesses typically use. His focus is simple. “Help Small Businesses Grow!”